AWEBER: How to Attract More Subscribers on Twitter with Storytelling

Each day, millions of people share posts on Twitter. So why not attract some of those social media users to your brand?

 

Search Engine People: Social Outreach: The Perfect Complement to Search Marketing

When it comes to driving traffic to your website, demand generation marketers have a number of tools available in their playbooks.

 

Influence & Co: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach

When it comes to content marketing, two main areas of practice prevail. The first is content creation, which begins with an understanding of who your audience is and what content they’re looking for. The second is content distribution and your strategy for delivering that content to drive traffic and generate qualified leads.

 

Duct Tape Marketing: Avoid PR Disasters with the Perfect Social Media Policy

The dozens of other PR disasters that happen on social media every year occur for any number of reasons. What it does mean is that your organization needs a social media policy to prevent PR mistakes and to mitigate the damage if any potentially harmful messages are released.

 

Ceros: 7 Ways to Engage with Social Media Leads

You’ve built a solid social media presence, and that’s great – but it’s just the first step. Now you’ll want to put that tool to work for you.

 

LanderApp: Before Marketing Automation, You Must Have Effective Social Outreach

There’s a huge step before you can commit to a marketing software. Learn why ‪#‎SocialOutreach‬ is an effective strategy when it comes to building a relationship with your prospects and lead to higher conversion rates.

 

Fandom Marketing: Use Search Keywords to Kickstart Your Twitter Marketing Strategy

If you’re a marketer, you live and breathe keywords. Everything you do, from creating blog content to targeting search ads needs to be mindful of these specific words that tie you and your customers together. The importance of keywords is no different for Twitter, but the tactics you need to use are.

 

N2Q Consulting: Next Steps After Discovering SEO Keywords

When it comes to digital marketing, an essential part of having an effective strategy is understanding the power of what SEO can do. Little do marketers know, SEO keywords is one of best kept secrets when it comes to driving customers to your business.

 

Knowledge Tree: Compelling Content is Critical for Your Sales Team

People tend to see content marketing as the main key to attracting leads and driving sales. But what they don’t realize is that aligning your content strategy with your sales team is one of the most effective ways to see success within your business.

 

Influence & Co: How to Use Social Data to Start Sales Conversations

Many marketers might look at social media as simply a tool to share updates and content with followers. Little do they know, however, that an underlying layer exists of science and analytics that can be used to dramatically improve social media effectiveness and drive sales conversions.

 

Bizible: How to Use B2B Referral Marketing to Gain New Customers

The key to success for your business is attracting new customers, while maintaining your existing B2B clients. If you want to manage a smart business, you must be able to grow your customer base.

 

Simply Measured: How to Convert Your Social Audience into Real Leads with CTA’s

Getting customers and/or prospective customers to do what you want them to do is the ultimate marketing goal, but with the average attention span of a human being down to eight seconds, you don’t have much time.

 

Heinz Marketing: Facebook vs. Twitter: Social Media Frenemies on Your Marketing Team

Have you ever had a love/hate relationship with something or someone? A relationship where you constantly butt heads, yet want them to stay in your life forever? Well if you’ve ever had this dilemma, this person is your frenemy.

 

Manta: 6 Tips for Using Social Media to Recruit Employees

Long ago, companies relied on background checks, paper applications and references to pick the best candidate for a position. But technology has made it easier for employers to recruit people using social media tools.

 

Search Engine People: Social Media For Customer Acquisition

Social Media is the number one channel leveraged by CMOs to move every stage of the customer experience forward – except buying. When brands look to engage customers at the discovery, learning, trial, use and advocacy stages of the buyer journey, social media was hands down the channel they lean on. For buying, social is only beat out by website and email.